Mike Kelly - Mr. Kelly has been in the mail order industry for over 15 years and has worked to establish national brands such as RC Steele, Pedigrees, State Line Tack, Wiese Equine Supply, PETsMART Direct, Home Trends, AllPets, and The Dog's Outfitter. His core competency is in product development and positioning, marketing, and general management. Mr. Kelly has managed multi-title catalog businesses, developed and managed spin-off brands, start-up catalogs and developed internet business strategies.

Geoff Schmidt - Mr. Schmidt brings over 12 years of consulting and system technology experience having worked with leading catalog companies such as Micro-Warehouse, Miles Kimball, Hanover Direct, Sony Music, and Time-Life to name a few. In addition he worked for Ecometry Corporation, formerly know as Smith, Gardner and Associates early in his career. He is responsible for the network structure and support of each client to assure timely response and functionality.

Dino Moshova - Mr. Moshova has over 20 years of experience in retail operations and technology solutions. As a technical advisor and a corporate director of PetQuarters, Inc from 1997 until early 2002, Mr. Moshova played a key role in the development of their on-line presence and strategic direction. Mr. Moshova was a founder of the Leisure Video chain of video stores and went on to rank in the "Top 100 Video Stores" of Video Store magazine's listing for seven consecutive years. Mr. Moshova is responsible for developing the personality and creative design of the client's sites as well as steering technical integration.